If you’re like me, you like to check internet reviews before you buy a new dye you’re unfamiliar with. They can be very helpful tools for deciding whether or not to try a new product.
However, not all reviews are created equal. All reviews should be taken with a grain of salt, but some reviews should be viewed with more skepticism than others.
Negative reviews should be viewed with the most skepticism. I’m going to help you identify some things you should look for determine if a review is trustworthy. I’m going to provide you with some fun, possibly exaggerated, examples as well.
- One star. Most of the time, people who give a 1 star review are being slightly dramatic. I gave 2 stars to even my least favorite dye ever, because it had at least one redeeming factor, as do most dyes.
- Bad grammar and spelling. I’d like to think I outgrew my grammar Nazi days, but I still do take a lot less stock in what someone says when their grammar, spelling, or punctuation is terrible. If they don’t care enough to use basic subject verb agreement, do they really care if their review is accurate? Everyone makes a typo once in a while, but I’ve read only one valid review with terrible grammar.
- Very short reviews. Not all short reviews are incorrect, but they really don’t provide enough information to make any accurate conclusions about the product.
4. They used the dye wrong. If a reviewer is angry that the dye didn’t work when they obviously used it wrong, their whole review is pretty much invalid. I see a lot of people angry that light colors didn’t show up on their unbleached hair.
5. They say “I followed the instructions”. I’m not sure why all dye bottles say to leave the dye in for only 30 minutes, because you really should leave it in for at least an hour. When someone mentions they followed those instructions, it means they have no previous experience with this type of dye and they didn’t research basic dyeing techniques before using it.
6. They don’t know basic semi-permanent dye care. Experienced dyers know that semi-permanent colors require special hair care. In order to preserve color, it’s best to wash with cold water, wash less frequently, and use shampoos with little or no sulfates.If you plan on using these care techniques, then their review likely won’t be super useful to you.
Reading Reviews for Your Preferences
I’ve showed you a few ways to identify reviews that are bad overall, but once you wade through the bad ones, you should use the good reviews to decide if they dye is right for you.
Longevity. Do you like to change colors every month? Or do you want to put dye in and not retouch it for months? Look for information about staying power to decide if that dye will be good for you.
Side story: the Amazon reviews for SFX Virgin Rose said the dye is essentially permanent, but I thought they were exaggerating. It took a month and a half of extensive fading to get my hair to peach. I was dumb for not listening.
Bleeding. Does bleeding dye bother you a lot? Do you want to get the deposit back on your apartment? Read what people have to say about bleeding. If you hate bleeding, want to use multiple colors, or don’t want a stained shower, avoid dyes that are known to bleed.
Texture. Do you prefer thick dye or do you like it runny and easier to spread?
Amount. Read other peoples’ reviews to guesstimate how much you will need for your hair’s length and thickness. when in doubt, get more than you think you need.
Hopefully, this long post equipped you with the information you need to be an informed review-reader and consumer. Happy dyeing!